Campbell's Soup Designs

This first typographic image uses all of the text from a Campbell's Soup can label. The only changes that were made to the font were the line spacing, size, and weight. I created a grid first that split the page in half in both directions, and then created a thick section of bars to the right of the page and a few to balance on the left. Next, I added horizontal guides of all the same thickness randomly spaced along the height of the page.

For my text I focused on emphasizing the off-setting of text against itself and the grid I created. The text to the right all varies on which vertical bar it aligns with, the center section switches which side it aligns with halfway down, and the left aligns flesh left, but then line lengths create a curve that mimics the placement of text in the center section.

UPDATE: Below is an edited form of this image. I moved the text off the edge of the page to draw the eye inward. I then created equal whitespace on both edges to balance it out.

The second image makes use of color, fonts, line spacing, size, weight, and varying the angle of the text. This allowed for more freedom to play with the image and create something I really enjoyed.

UPDATE: Below is an edited form of this image. I changed the main section color to resemble that of the soup itself and make the text easier to read. I also changed the font and moved the satisfaction guaranteed below the main white text.

This final bonus image is of my first idea for the second design. While I began a new attempt because I did not like how the additional text fit into the image, I still like it as it stands like this.